Dodge

Dodge is a United States-based brand of automobiles, minivans, and sport utility vehicles, manufactured and marketed by Chrysler Group LLC in more than 60 different countries and territories worldwide.

After the founding of the Dodge Brothers Company by Horace and John Dodge in 1900, the Detroit-based company quickly found work producing precision engine and chassis components for the city’s burgeoning number of automobile firms. Chief among these customers were the established Olds Motor Vehicle Company and the then-new Ford Motor Company. Dodge Brothers enjoyed much success in this field, but the brothers' growing wish to build complete vehicles was exemplified by John Dodge's 1913 exclamation that he was "tired of being carried around in Henry Ford's vest pocket."

Ever since the beginning of its history in 1914, Dodge has offered light truck models. For the first few years, these were based largely on the existing passenger cars, but eventually gained their own chassis and body designs as the market matured. Light- and medium-duty models were offered first, then a heavy-duty range was added during the 1930s and 1940s.

Everything changed at Dodge (and Chrysler as a whole) when the 1973 oil crisis hit the United States. Save for the Colt and certain models of the Dart, Dodge's lineup was quickly seen as extremely inefficient. In fairness, this was true of most American automakers at the time, but Chrysler was also not in the best financial shape to do anything about it. Consequently, while General Motors and Ford were quick to begin downsizing their largest cars, Chrysler (and Dodge) moved more slowly out of necessity.